新─Bloomberg Businessweek 2010年全新改版，經由彭博社(Bloomberg)卓越創新能力與其營運規模，及原Businessweek報導的洞察力及深度，將提供讀者更超值的閱讀收穫！By combining the innovation and scale of Bloomberg with the insight and depth of Bloomberg Businessweek, we cover the business world like no one else can. With 1,700 journalists in 146 bureaus across 72 countries, we have more reporters, all over the world, asking the questions that you want answered.”
National Magazine Award
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The AAAS Science Journalism Award
The Barlett & Steele Award for Investigative Business Journalism。
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How Companies Win(精裝) 作者：Rick Kash、David Calhoun 定價：US$26.99
Profiting from Demand-Driven Business Models No Matter What Business You're In
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
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